From One Idea to 15 Social Posts—The Cheat Code for Busy Business Owners
If you run a small business, you're not just the owner.
You're the head of HR, finance, customer support, operations, marketing, and everything inbetween. You’ve got 99 problems and “what do we post today?” shouldn’t be one of them.
Here’s the truth: most of your stress around social media comes from trying to create something new and fresh every day.
You don’t need always need more content. You need to repurpose what you’ve already got—and let AI do the grunt work.
Let’s break it down with a real-world example: a local donut shop.
Pick Your “Big Chunk”
Start with one solid piece of content. Maybe it’s a blog post you wrote, or just a well-written “About Us” or email campaign.
Example: Let’s say your donut shop posted a blog: “How We Make Our Donuts Fresh Every Morning.”
Feed It to ChatGPT
Then write the prompt:
“Turn this blog post into 15 unique social media posts for Instagram and Facebook. Include behind-the-scenes tips, customer engagement questions, quote-style captions, fun donut facts, and promotions.”
It’ll spit out content like:
🧁 “Did you know? Every donut starts at 3AM in our kitchen—made from scratch daily.”
📣 “We only fry in small batches, so every bite’s still warm when you grab it.”
Sort the Content
Break the results into post types:
- 🎥 Behind-the-scenes (photos of glazing, frying, dough prep)
- 🍩 Donut facts (“The jelly donut dates back to 16th century Austria!”)
- 💡 Tips from the baker (“If the dough ain’t sticky, you’re doing it wrong.”)
- ❗ Engagement prompts (“What’s the best donut flavour of all time? Go.”)
- 🎯 CTAs and promos (“Free coffee with any donut before 9AM. This week only!”)
Tweak the Tone
Use prompts like:
“Make these fun, cheeky Instagram captions with emojis and hashtags. Add a quirky human touch to it”
“Turn these into Facebook posts for our local audience in [city] - make them specific to my audience”
Now your posts sound like you—not some AI robot from Donuts'R'Us.
Batch Schedule
Use something simple like Later, Buffer or Meta Business Suite to load and schedule all 15 posts. Space them out as needed. That's your content sorted for the rest of the month.
Moral of the story?
You don’t always need to do more. You just need to squeeze more out of what you’ve already got.
AI’s not replacing your job—it’s replacing your burnout. Let it work for you, not the other way around.
