For anyone still clinging to that stale-ass web copy they wrote in 2018. Let me be clear—I didn’t wake up one morning thinking, “Today’s the day I let a robot write my homepage.” No. I rewrote my site because I was losing visitors. People were landing on
For anyone still clinging to that stale-ass web copy they wrote in 2018.
Let me be clear—I didn’t wake up one morning thinking, “Today’s the day I let a robot write my homepage.” No. I rewrote my site because I was losing visitors. People were landing on my pages and bouncing like a trampoline. Zero emotion. Zero action. Just... meh.
So, I went full Frankenstein. Killed the old copy. Fed AI a pile of voice notes, sales emails, and customer feedback. I told it: write like me, not like a toothpaste ad. Here's what happened.
I started with the golden goose—my homepage. Told GPT:
“Write a headline that grabs entrepreneurs by the collar. Tone: bold, no fluff, real talk.”
Out came:
“Less Talk, More Traction. We Help Businesses That Actually Want to Move.”
Punchy. Slightly aggressive. Exactly what my crowd of jaded founders wanted.
Conversions jumped 17% in two weeks. The proof was in the pudding. Ding, ding.
This one hurt. I asked GPT to write service descriptions “clear, confident, a little swagger.”
It spat out this polished corporate guff:
“Our bespoke solutions empower you to achieve scalable growth via actionable strategies.”
Read like it was written by someone who’s never closed a deal in their life.
The fix? I rewrote the brief:
“Explain what we do like you're talking to a smart mate at the pub. No buzzwords. No MBA jargon.”
Result?
“We help you stop wasting money on marketing that doesn’t move the needle. Simple.”
Engagement doubled. Time-on-page went up. People started turning into leads, not just browsing.
You know that sad corner of your site that nobody reads? Turns out, when done right, it sells.
I told AI:
“Take this rambling story about how I botched my first two businesses and make it readable, but don’t clean it up too much. Keep the scars.”
Boom. It turned failure into a powerful motivator. Visitors connected with it, and brand trust skyrocketed. That’s when I knew the message was hitting the mark.
Conversion Crimes, a site optimization agency, did the same. Founder Quinn Zeda used AI to draft copy but ran it through real customer feedback loops. Result?
She boosted lead quality and cut bounce rates after ditching the fluff and dialing up authenticity. Proof that robots + human tweaks = gold.
Here’s the truth: AI won’t save you from yourself. If your ideas suck, it’ll just suck faster. But if you know your voice and your customer? AI becomes a damn scalpel.
You don’t need to sound perfect. You need to sound like you give a damn. And when you nail that? People stop scrolling—and start buying.
